What is “European Pork. Pork in Style”?

The “European Pork. Pork in Style” campaign introduces European pork to consumers and professionals in Singapore and South Korea, making it easier than ever to discover and enjoy its exceptional quality and flavour. Over the next three years, a lineup of exciting events and activities will engage both food professionals and consumers, bringing the best of European pork to the spotlight.

What’s happening from 2025 to 2027?

The campaign is packed with engaging events, including:

Live masterclasses for chefs-in-making to learn cooking techniques straight from the experts.

Tastings for professionals to showcase the flavour and versatility of European pork.

Offline and online promotions to reach both pros and home cooks.

Tradeshows appearances and buyers’ missions to Europe for F&B professionals eager to explore premium EU pork up close.

Digital presence, media and advertising— just to keep you in the loop and make sure you never miss a beat on what we’re up to.